With a pitch-style project presentation, the mentorship phase of Yo emprendo en mi pueblo came to an end. Twelve projects reached this stage, and three were recognized with additional incentives. In total, more than 100 entrepreneurs from 15 towns across Santa Fe, Córdoba, and Chubut took part in the program.
For the third consecutive year, Fundación ES VICIS delivered “Yo emprendo en mi Pueblo,” its comprehensive economic development program that combines training, personalized mentoring, and the search for funding and incentives to strengthen the entrepreneurial ecosystem in rural communities.
This edition included more than 100 participants from 15 towns in Santa Fe, Córdoba, and Chubut in the training phase, which consisted of 11 sessions on business models and digital marketing. Afterwards, 12 ventures were selected for a seven-week mentorship stage, with one-on-one support in strategic planning, finance, marketing, operations, and preparation for the final pitch.
The final presentations reflected the program’s great diversity: ecological products, natural cosmetics, gastronomy—including artisanal chocolates and Welsh cakes—decor, jewelry, general stores, an innovative electric bicycle, and ventures linked to the textile industry.
Enormous Potential
“Yo emprendo en mi Pueblo was created to boost the ventures of residents in small towns and, in doing so, contribute to their economic development, job creation, and community rootedness. Each edition highlights the enormous entrepreneurial potential of small towns and shows that when given tools and opportunities, that potential becomes sustainable projects that strengthen local life,” said Mercedes Manfroni, ES VICIS Coordinator in Argentina.
Special Recognition
For the second year in a row, Fundación Alimentaris supported Yo emprendo en mi Pueblo and recognized three ventures for their business model, positive community impact, and potential to scale. The incentives include:
- CONFEMAG Textile Cooperative (Maggiolo): specialized technical advisory in the textile industry
- BIMAC Electric Bicycle (Colonia Raquel): branding, communication, and brand manual design
- DOBLE V Deco (María Teresa): online course to enhance e-commerce
Additionally, Fundación ES VICIS announced a Social Media Clinic for all projects that participated in the mentorship stage, enabling each venture to better leverage digital communication tools.
A Commitment to Regional Economies
“We believe that supporting and strengthening initiatives like Yo emprendo en mi Pueblo is key for the development of regional economies. These projects not only generate income and employment in challenging contexts but also provide stability in a fluctuating economy. We work so that each entrepreneur can build long-term capacities while keeping alive the values, traditions, and identity of each region,” stated Eugenia Concina Haín, Director of Prosperity Programs at Fundación Alimentaris. She added, “We hope to build new partnerships next year to expand the reach of this program.”
With this closing, Yo emprendo en mi Pueblo reaffirms its purpose: strengthening entrepreneurial talent in rural towns, fostering community rootedness, opportunity, and a promising future.
Projects Presented:
- Romina Ramallo (Arias, Córdoba) – Productos ecológicos
- Martina Brisa Serrano (Colonia Belgrano, Santa Fe) – Dulce Cielo Bisutería
- Miguel Corbalán (Colonia Raquel, Santa Fe) – Bicicleta Eléctrica BIMAC
- Susana García (Dolavon, Chubut) – Chocolates S Artesanales
- Alicia Elaine Vera (Dolavon, Chubut) – Tortas Negras ALIS
- Marisa (Humberto Primo, Santa Fe) – Naturale (cosmética natural)
- Pilar Fox (Maggiolo, Santa Fe) – Piel y Cosmética
- Griselda Tardini (Maggiolo, Santa Fe) – Gestoría Integral
- Mónica Saralegui (Maggiolo, Santa Fe) – Cooperativa Textil CONFEMAG
- Sintia Venialgo y Rubén Bravo (María Teresa, Santa Fe) – SV Polirrubros
- Mariana (María Teresa, Santa Fe) – DOBLE V Deco
- Alicia Exner (Santo Domingo, Santa Fe) – Lavadero ANATY
