Fundación Alimentaris received two Gold awards at the 5th edition of the Premios Obrar Federal, organized by the Argentine Advertising Council, in the categories of Civil Society Organizations and Activations. The awards recognize the best communication campaigns with positive impact, especially those aimed at Argentine audiences outside the Buenos Aires Metropolitan Area (AMBA), valuing initiatives that convey a positive message and generate a favorable effect on the population.
A Campaign with Local Identity
Under the slogan “A Small Change, a Big Result,” the initiative we developed in the General Paz neighborhood of Santiago del Estero sought to raise awareness about the impact of excessive sugar consumption and promote healthy habits from a pleasurable and sustainable perspective.
What makes this recognition particularly meaningful is the process behind the campaign. Together with the creative agency Querido Lunes, we implemented a co-creation strategy in which the main protagonists were residents of the General Paz neighborhood, the Primary Care Unit (UPA), and local organizations such as “Mujeres Luchadoras de la Vida.”
Building on a diagnosis conducted in collaboration with UNSE, we transformed technical information into messages that were accessible and culturally resonant. The campaign came to life in schools, neighborhood grocery stores, and on social media through jingles, videos, and graphic materials featuring local community leaders.
This award recognizes the power of community voice and reinforces our commitment to ensuring that everyone can enjoy food that is delicious, healthy, and sustainable.
Thank you to everyone involved for making this project a collective success!
