Program:
Local Action
Objective:
To raise awareness about food practices that promote collective health, celebrate cultural traditions, and respect the environment.
In 2025, Fundación Alimentaris carried out the “One Small Change, One Big Impact“ campaign in the General Paz neighborhood of Santiago del Estero. The campaign was co-created with local residents to raise awareness about the health impacts of excessive sugar consumption, encourage healthier eating habits without relying on restrictive messaging, and place the community’s voice at the center of the initiative.
The project’s greatest strength was its participatory approach: messages were developed together with community members, fostering dialogue, reflection, and a shared sense of ownership throughout the process.
The campaign received two Gold Awards at the 5th Obrar Federal Awards, organized by the Argentine Advertising Council, in the Civil Society Organizations and Activations categories. It was also recognized in the Health and Well-being category at the +Digital Awards, organized by Interact Argentina and the Interactive Advertising Bureau (IAB) Argentina.
Partnership:
Querido Lunes agency and community leaders in General Paz, Santiago del Estero.
